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Monthly Archives: June 2015

What your potential clients REALLY want from you…

If you have a business, no matter its size, one of your most pressing questions is how to attract the right kind of client and keep him/her for the long term. There is the tendency to hope for a “magic pill” solution – technology, strategy or contact – who once acquired – will solve the challenge going forward. It just doesn’t work that way, as you all already know. “Client capture”, as we affectionately call it, is a constant, studied, and disciplined […]