{"id":3366,"date":"2015-06-08T05:00:26","date_gmt":"2015-06-08T03:00:26","guid":{"rendered":"https:\/\/nevcoaching.com\/?p=3366"},"modified":"2022-10-10T14:22:39","modified_gmt":"2022-10-10T12:22:39","slug":"lo-que-tus-clientes-ideales-quieren-realmente","status":"publish","type":"post","link":"https:\/\/nevcoaching.com\/es\/lo-que-tus-clientes-ideales-quieren-realmente\/","title":{"rendered":"Lo que tus Clientes Ideales quieren REALMENTE&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-12727 size-medium\" src=\"https:\/\/nevcoaching.com\/wp-content\/uploads\/2022\/10\/Clientes-Ideales-300x204.jpg\" alt=\"Tus Clientes ideales\" width=\"300\" height=\"204\" srcset=\"https:\/\/nevcoaching.com\/wp-content\/uploads\/2022\/10\/Clientes-Ideales-300x204.jpg 300w, https:\/\/nevcoaching.com\/wp-content\/uploads\/2022\/10\/Clientes-Ideales-1024x695.jpg 1024w, https:\/\/nevcoaching.com\/wp-content\/uploads\/2022\/10\/Clientes-Ideales-768x521.jpg 768w, https:\/\/nevcoaching.com\/wp-content\/uploads\/2022\/10\/Clientes-Ideales-1536x1043.jpg 1536w, https:\/\/nevcoaching.com\/wp-content\/uploads\/2022\/10\/Clientes-Ideales-scaled.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Si tienes un negocio, no importa cu\u00e1l sea su tama\u00f1o, una pregunta apremiante es <strong><span style=\"color: #333333;\">c\u00f3mo atraer a los Clientes Ideales y conseguir su fidelizaci\u00f3n<\/span><\/strong> a largo plazo.<\/p>\n<p>Hay personas que piensan que existe una <span style=\"color: #333333;\">\u201c<\/span>p\u00edldora m\u00e1gica<span style=\"color: #333333;\">\u201d<\/span> que lo soluciona todo \u2013 una tecnolog\u00eda, estrategia o contacto \u2013 que una vez adquirida, te solucionara la cuesti\u00f3n para siempre.<\/p>\n<p>Pero no funciona as\u00ed. <strong><span style=\"color: #333333;\">\u201cConseguir buenos clientes\u201d es una pr\u00e1ctica constante, estudiada y disciplinada durante toda la vida de tu negocio.<\/span><\/strong><\/p>\n<p>Pero puede ser m\u00e1s estrat\u00e9gica y por lo tanto, m\u00e1s f\u00e1cil y m\u00e1s exitosa.<\/p>\n<p>&nbsp;<\/p>\n<p>Aqu\u00ed tienes algunas claves para identificar y acercarte a tus clientes ideales. S\u00edguelas y consigue maximizar tus posibilidades de \u00e9xito con ellos:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #333333;\">1) Tus Clientes Ideales quieren asegurarse de que eres DIGNO de ellos.<\/span><\/strong><\/h3>\n<p><span style=\"color: #333333;\"><strong>La primera persona que tiene que saber que tu oferta es realmente valiosa eres T\u00da<\/strong><\/span>. <span style=\"color: #333333;\"><strong>Si no lo crees e interiorizas, tus clientes no lo har\u00e1n.<\/strong><\/span><\/p>\n<p>La pregunta es, \u00bfc\u00f3mo convencerles?<\/p>\n<p>El primer paso es<strong><span style=\"color: #333333;\"> aclarar tu valor competitivo como negocio en el mercado<\/span><\/strong>, no importa lo que est\u00e9s ofreciendo.<\/p>\n<p>Esto significa<strong><span style=\"color: #333333;\"> identificar claramente los beneficios que tu empresa y tu servicio o producto ofrece al cliente<\/span><\/strong> (no s\u00f3lo la funcionalidad) <b>y saber c\u00f3mo comercializarlo con eficacia.<\/b><\/p>\n<p>El segundo es <strong><span style=\"color: #333333;\">tener credibilidad social<\/span><\/strong> &#8211; recomendaciones, referencias, evaluaciones, seguidores, premios y reconocimientos \u2013 y cualquier otra <strong><span style=\"color: #333333;\">PRUEBA de tu valor<\/span> <\/strong>que pueda convencerles de que tu servicio o producto es de alta calidad y est\u00e1 establecido y probado en tu sector.<\/p>\n<p>Incluso si acabas de empezar, <strong><span style=\"color: #333333;\">esfu\u00e9rzate al m\u00e1ximo para lograr resultados fant\u00e1sticos<\/span><\/strong> con tus primeros clientes para luego pedirles que apuesten por ti.<\/p>\n<p>Todos, incluso los m\u00e1s importantes, han empezado as\u00ed. Algunos con m\u00e1s ayuda que otros, pero todos tuvimos que establecer nuestro valor en el mercado.<\/p>\n<p><strong><span style=\"color: #333333;\">Aseg\u00farate de que tu credibilidad es real, confiable, relevante y continua.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #333333;\">2) Tus Clientes Ideales quieren tener \u201cUna Experiencia FANT\u00c1STICA\u201d con tu negocio y servicio o producto.<\/span><\/strong><\/h3>\n<p><span style=\"color: #333333;\"><strong>Se necesita mucho trabajo para construir una gran reputaci\u00f3n, pero s\u00f3lo segundos para destruirla.<\/strong><\/span> Por desgracia, todos hemos tenido malas experiencias como clientes, con proveedores decepcionantes, vendedores agresivos y promesas vac\u00edas.<\/p>\n<p>Lo que cualquiera de nosotros realmente quiere, pi\u00e9nsalo bien, es <strong><span style=\"color: #333333;\">tener una experiencia EXCELENTE y SATISFACTORIA con a qui\u00e9n decidimos comprar<\/span><\/strong>.<\/p>\n<p>Lo que esto significa para ti, como empresario o nuevo emprendedor, es que<strong> debes <span style=\"color: #333333;\">estudiar profundamente las preferencias y experiencias de tus clientes actuales y potenciales.<\/span>\u00a0<\/strong><\/p>\n<ul>\n<li>\u00bfQu\u00e9 esperan de lo que reciben y de c\u00f3mo lo reciben?<\/li>\n<li>\u00bfQu\u00e9 se podr\u00eda mejorar ? Especialmente en las \u00e1reas del proceso de servicio al cliente. O donde t\u00fa, tu organizaci\u00f3n o tus competidores no cumpl\u00eds con las expectativas<\/li>\n<li>\u00bfY d\u00f3nde puedes INNOVAR?<\/li>\n<li>\u00bfCu\u00e1les son sus temores y deseos secretos?<\/li>\n<\/ul>\n<p>\u00bfLa respuesta r\u00e1pida?<\/p>\n<p><strong><span style=\"color: #333333;\">Quieren que les gu\u00edes a cada paso, que se lo pongas f\u00e1cil y<\/span> as\u00ed <span style=\"color: #333333;\">obtener los resultados que esperan de ti.<\/span><\/strong><\/p>\n<p>As\u00ed que aseg\u00farate de que realmente puedes cumplir tus promesas.<\/p>\n<p>Incluso mejor, <strong><span style=\"color: #333333;\">cumple M\u00c1S de lo que prometes. <\/span><\/strong><strong><span style=\"color: #333333;\">Antic\u00edpate a sus necesidades<\/span><\/strong> y s\u00e9 capaz de opinar sobre ellas, especialmente en el proceso de venta inicial.<\/p>\n<p>Escuchar \u2013 <strong><span style=\"color: #333333;\">ESCUCHAR REALMENTE<\/span> <\/strong>\u2013 dedic\u00e1ndote m\u00e1s a preguntar que a <span style=\"color: #333333;\">\u201c<\/span>venderte<span style=\"color: #333333;\">\u201d<\/span>.<\/p>\n<p>Porque <strong><span style=\"color: #333333;\">si realmente te tomas el tiempo para hacer las preguntas correctas<\/span><\/strong>, cuando llegue el momento para presentar <strong><span style=\"color: #333333;\">tu oferta<\/span><\/strong>, <strong><span style=\"color: #333333;\">se vender\u00e1 sola<\/span><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\"><strong>3) Tu Cliente Ideal quiere sentirse SEGURO de que contratarte es una elecci\u00f3n SEGURA.<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><strong>Confianza, es lo m\u00e1s importante que hemos perdido en estos tiempos<\/strong><\/span>. Adem\u00e1s de puestos de trabajo, dinero y estabilidad (por nombrar algunos). Lo que significa que, aparte de esperar a ser \u201ccautivados<span style=\"color: #333333;\">\u201d,<\/span> <strong><span style=\"color: #333333;\">tus clientes ideales quieren saber qu\u00e9 medidas has establecido para garantizar que han tomado la decisi\u00f3n correcta.<\/span><\/strong><\/p>\n<p>\u00bfC\u00f3mo puedes hacerlo?<\/p>\n<ul>\n<li>Con <strong><span style=\"color: #333333;\">garant\u00edas de devoluci\u00f3n del dinero<\/span><\/strong> (30 d\u00edas por ejemplo).<\/li>\n<li><strong><span style=\"color: #333333;\">Detalla<\/span><\/strong>, claramente, <strong><span style=\"color: #333333;\">los beneficios<\/span><\/strong> que van a recibir.<\/li>\n<li>Presenta pruebas de que <strong><span style=\"color: #333333;\">tu servicio<\/span><\/strong> o producto realmente <strong><span style=\"color: #333333;\">cumple sus necesidades<\/span><\/strong> o se puede adaptar para hacerlo.<\/li>\n<li>Ten un<strong><span style=\"color: #333333;\"> servicio al cliente de alta calidad<\/span> <\/strong>para responder a cualquiera de sus preguntas o problemas durante su experiencia contigo y tu producto\/servicio .<\/li>\n<\/ul>\n<p>Hay dinero en el mundo y la gente est\u00e1 dispuesta a gastarlo. Pero son m\u00e1s cuidadosos que antes en hacerlo.<\/p>\n<p>A fin de cuentas, nadie quiere otra desilusi\u00f3n o problema que solucionar.<\/p>\n<p>Cuanto m\u00e1s puedas<strong><span style=\"color: #333333;\"> convencerlos de que la experiencia contigo y tu negocio ser\u00e1 VALIOSA y RELEVANTE<\/span> <\/strong>&#8211; y de que eres capaz de cumplirlo \u2013<span style=\"color: #333333;\"><strong>mejores<\/strong> <\/span>ser\u00e1n tus <strong><span style=\"color: #333333;\">posibilidades de hacer crecer tu empresa<\/span><\/strong>.<\/p>\n<p>Algunas pautas que te ayudar\u00e1n a profundizar m\u00e1s en como hacer esto, las encontrar\u00e1s aqu\u00ed:<\/p>\n<ul>\n<li><span style=\"color: #425cc7;\"><a style=\"color: #425cc7;\" href=\"https:\/\/nevcoaching.com\/es\/marketing-autentico-para-ti-y-tu-negocio\/\" target=\"_blank\" rel=\"noopener\"><strong>\u201cMarketing Aut\u00e9ntico ~ para Ti y Tu Negocio\u2026\u201d<\/strong><\/a><\/span><\/li>\n<li class=\"reader-article-header__title t-40 t-black t-normal pt6\" dir=\"ltr\"><span style=\"color: #425cc7;\"><a style=\"color: #425cc7;\" href=\"https:\/\/www.linkedin.com\/pulse\/c%C3%B3mo-las-pymes-pueden-lograr-su-%C3%A9xito-nevena-vujosevic\/\" target=\"_blank\" rel=\"noopener\"><strong>\u201cC\u00f3mo las PYMES pueden lograr su \u00e9xito.\u201d<\/strong><\/a><\/span><\/li>\n<\/ul>\n<p>Y por supuesto, si deseas alguna orientaci\u00f3n en este proceso, no dudes en <span style=\"color: #425cc7;\"><a style=\"color: #425cc7;\" href=\"https:\/\/nevcoaching.com\/es\/acerca-de\/consulta-gratuita-contacto\/\" target=\"_blank\" rel=\"noopener\"><strong>ponerte en contacto con nosotros<\/strong><\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes un negocio, no importa cu\u00e1l sea su tama\u00f1o, una pregunta apremiante es c\u00f3mo&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,72],"tags":[50,83,38,1031,1029,459,256,39,236,215,104,310,258,217,219,101,51,85,1036,221,1035,53,667,536,708,288,1034,895,428,65,66,55,56,542,543,1032,59,1030],"class_list":{"0":"post-3366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ama-a-tu-trabajo","8":"category-impulsa-tu-negocio","9":"tag-authenticity","10":"tag-business-coaching","11":"tag-business-development","12":"tag-clientes-de-calidad","13":"tag-clientes-potenciales","14":"tag-coaching-2-es","15":"tag-coaching-valencia","16":"tag-communication-2","17":"tag-comunicacion","18":"tag-confianza","19":"tag-confidence","20":"tag-consultoria","21":"tag-desarrollo-de-liderazgo","22":"tag-desarrollo-personal-valencia","23":"tag-desarrollo-profesional-valencia","24":"tag-emotional-intelligence","25":"tag-empowerment","26":"tag-entrepreneurship","27":"tag-escucha-activa","28":"tag-exito","29":"tag-experiencia-de-cliente-satisfactoria","30":"tag-honesty","31":"tag-inteligencia-emocional","32":"tag-leadership-es","33":"tag-leadership-development-es","34":"tag-liderazgo","35":"tag-marketing-autentico","36":"tag-nevblog","37":"tag-nevcoach","38":"tag-professional-development","39":"tag-professional-development-valencia","40":"tag-relationship-building","41":"tag-relationships","42":"tag-self-leadership-es","43":"tag-self-management-es","44":"tag-servicio-de-calidad","45":"tag-trust","46":"tag-tu-cliente-potencial"},"yoast_head":"<!-- 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